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Corporate Philosophy

As a corporation committed to contributing to the realization of a recycling-oriented society, we strive to coexist in harmony with society.

Basic Principles

These basic principles underlie the Yamamura Group’s activities and approach to business, and are central to our corporate philosophy.

Business rests on Our People

The Yamamura Group respects human dignity and pursues a positive approach to management.

Quality is the Key to our Business

The Yamamura Group invests its heart into its products and services, contributing to more satisfying lifestyles and culture.

There is no Future without Innovation

The Yamamura Group pursues constant innovation and is passionate in its businesses.

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Corporate Message

Heart & Technology

Our corporate message expresses the dynamic Yamamura Group spirit, as it relates to society at large:
1. The Heart of a Merchant — building trust among customers.
2. The Technology of a Craftsman — using skill and know-how to create products of true distinction.

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Corporate Directive

Our Corporate Directive serves as a roadmap to help guide us in transforming the Yamamura Group's corporate philosophy into concrete businesses.


We will pursue constant growth. Sustainable growth is what breathes life into a corporation and its employees, and what makes investment in new businesses possible.


In order to maintain sustainable growth for the Yamamura Group we will expand overseas, establishing YAMAMURA as a leading brand on the Asian and world stage.


Our horizon will include the entire Yamamura Group. Business activities will conform to Group strategy, and the field of activity for our employees will surpass divisions between companies.


Committed to the realization of a recycling-oriented society, we will work to preserve the environment so as to achieve sustainable growth.

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Basic Policies for Corporate Activities

In its management pursuits, the Yamamura Group will comply fully with laws and regulations, act in accordance with social mores and ensure fair and transparent business practices. To this end, the Group has outlined the following basic policies for its corporate activities.

  • We will abide by laws and regulations, practice fair competition, maintain high standards of ethics, and ensure sound judgment in our corporate activities.
  • In accordance with our management principles, we will strive to accurately understand market and customer requirements, and provide products and services that are outstanding in terms of quality, safety and other aspects.
  • We will respect individuality and foster an encouraging corporate climate in which employees are trained to approach work positively and are rewarded for their efforts. We will also work to ensure employee health and safety in the workplace, so that our employees are better able to achieve affluence and realize their dreams.
  • We will actively work to conserve the environment and contribute to a sustainable society.
  • We will stress transparency; actively, appropriately and accurately disclose information; build relationships with stakeholders based on mutual trust and cooperation; and aim for prosperous coexistence.
  • As a good corporate citizen, we will contribute toward society and local communities.
  • We will maintain positive and honest relationships with governments and citizens, and will steadfastly oppose any antisocial interest or organization that poses a threat to the order and safety of society.
  • In our overseas operations, we will respect local cultures and customs and pursue business operations that contribute toward local development.
  • We will respect fundamental human rights and avoid discriminatory practices in all of our business operations. We will not permit forced or child labor, or support any violation of human rights.
  • We will follow relevant laws and regulations regarding the confidential or private information of our company, employees, customers and partners, and will handle all information appropriately.
  • We will pursue creation of intellectual properties and strive to protect and apply such properties appropriately. We will also respect any rights belonging to third parties.
  • Executive management will recognize their responsibility for fulfilling the spirit of these policies. While leading by example, management will ensure that policies are well understood by all concerned parties, and that internal structures are in place for their fulfillment. Management will strive to cultivate a sense of company ethics.
  • If any infraction of these policies occurs, executive management will engage directly in resolving the issue, investigating causes and pursuing measures to prevent reoccurrence. Appropriate information will be released to the public in a swift and accurate manner. Once responsibility and jurisdiction has been determined, strict action will be taken against those involved (including executive management, if applicable).